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Who
will be coming to your web site ?
Are you trying to reach the CEOs of multinational companies,
corporate buyers or the average person on the street ? How comfortable
are they with using the internet ( this will determine how complex
your site will be) ? Even more important, what are their motivations
for coming to your site? Knowing what makes your potential customers
tick means you can create powerful copy that appeals to their
needs and offer benefits that matter to THEM!
We’ve
put together a simple analysis of who we’d like to reach out
to so that you can create your own target
audience analysis.
By
understanding what your potential customers are looking for
when they come to your web site, you’re better able to tailor
and organize your information to suit their needs and gain the
business you seek.
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