|
 
Analysis of target audience and motivations
We’ve put together a sample analysis to give you a better idea on
how you can create your own target audience analysis.
| Audience |
Profile
|
Needs
|
| CEOs |
- May
or may not be well versed with the internet and computers.
- Decision
makers.
|
- Needs
to be convinced of the need for a good web site.
- Find
information on web development from a strategic standpoint.
- Wants
to find a consultant they can trust who’s also able to educate
them on internet developments.
|
| Marketing/PR
Executives |
- May or may not be well versed with the internet and computers.
- Able to recommend web consultants they’re confident in.
- Need to involve other decision makers.
|
- Wants to know how a web site can enhance the company’s marketing
edge.
- Wants to see how a proposed site can be integrated into
current marketing/PR materials.
- Looking for consultants who are able to integrate business
issues with good design.
- Want lots of details so that they can brief other decision
makers in an informed manner.
|
By
understanding what your potential customers are looking for when they
come to your web site, you’re better able to tailor and organize your
information to suit their needs and gain the business you seek.
|
